Many salespeople can get the executive meeting. But they don’t take it. Why not? One reason is that traditional approaches to executive conversations don’t work and salespeople know it.
Rethink the executive conversation and enable your sales team to lead meaningful customer conversations that solve problems with a picture.WATCH
Driving Change: A Playbook Approach
Ready to accelerate time to results and de-risk your change initiative? You need a playbook approach to change.
Adobe’s Experience Deploying Mobile Playbooks
The Adobe team experiences the impact and value of interactive digital playbooks vs. static printed materials.
What is Sales Messaging?
How can sales messaging bridge the divide between high level strategy and what salespeople are actually saying in customer conversations?
Accelerating Strategy Implementation
Implementing a new growth strategy? Transforming your sales organization? Trying to accelerate progress through sales enablement?
Enabling a Mobile Sales Force
A “vPlaybook” is an interactive digital tool that utilizes conversation tools, videos, and best practices into a sales-friendly app.
Building a Sales Leadership Culture
Are your managers operating tactically as “super reps”? Or strategically as sales leaders?
Customer Conversation Training
How to train your sales team to lead compelling customer conversations and driving lasting adoption of new sales messaging.
Bridging the Divide Between Sales & Marketing
There is a natural tension between sales and marketing. The problem is when that tension becomes a divide.
Strategies that Can’t Fail
A lot of companies place big bets on sales strategies that can’t fail.