Rethinking Executive ConversationsMatt McClendon

Many salespeople can get the executive meeting. But they don’t take it. Why not? One reason is that traditional approaches to executive conversations don’t work and salespeople know it.

Rethink the executive conversation and enable your sales team to lead meaningful customer conversations that solve problems with a picture.

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What to Read

5-6_Waters-CaseStudy2

Manufacturer speeds new product success through a Playbook Approach to customer conversations.