DSG Consulting

Operationalize Your Growth Strategy: Introduction to DSG

DSG — Fri, 04 May 2012 16:51:17 +0000

Is your leadership team clear on the “WHAT” but missing the “HOW”. Many organizations will have clarity on their strategic direction and exactly ‘WHAT’ changes are needed to drive growth, but they are unclear on ‘HOW’ to operationalize new strategies across every sales channel and make the change sustainable.

As you plan your next strategy change or seek to improve execution of an existing strategy, make sure the sales channels are clear on 4 things: Where to Go, What to Say, What to Do, and How to Coach.

Bridging the Divide Between Sales & Marketing

admin — Thu, 19 Apr 2012 20:42:35 +0000

Our goal is to share some relevant insights around the tension between sales and marketing, how people try to solve it, how the customer buying process can bridge the divide, and steps you can apply in the real world.

Strategies that Can’t Fail

admin — Wed, 18 Apr 2012 22:13:40 +0000

A lot of companies place big bets on sales strategies that can’t fail. Smart leadership teams consistently get the ‘what,’ but they miss the ‘how.’ DSG has found that there are four main areas to focus on: strategy, messaging, process, and leadership.

Rethinking Executive Conversations

admin — Wed, 11 Apr 2012 20:37:55 +0000

Many salespeople can get the executive meeting. But they don’t take it. Why not? One reason is that traditional approaches to executive conversations don’t work and salespeople know it.

Rethink the executive conversation and enable your sales team to lead meaningful customer conversations that solve problems with a picture.